Anthony Braden

Back to the office now … it’s still pretty warm, but not as horrid as it was last week. The rest of the family had a good time at the museum, and I got a fair amount of work done, so a good time was had by all.

I’m in the middle of an interesting proposal for a client that wants to experiment with online advertising for their organization. This will be a new departure for them, since most of their previous communications have been free media and direct mail. I’m curious to see how successful a pay per click campaign will be for them … from the reading I’ve done, it seems that the most effective online advertising involves a call to action, but they’re interested in a branding campaign. I’m happy to do the proposal for them, but I’m not convinced it’s a great idea.

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It is insanely hot today, hotter than it’s been all year. Usually we have a pretty dry heat here, but the last couple of days have been both hot and sticky, and it’s just unbearable. Since we don’t have air conditioning at home, I’ve taken advantage of an errand to sit in a coffee shop and write. My wife is at a local museum with our two youngest kids and one of their friends, and she really doesn’t like driving in town so I was roped in as chauffeur for the day.

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