Back to the office now … it’s still pretty warm, but not as horrid as it was last week. The rest of the family had a good time at the museum, and I got a fair amount of work done, so a good time was had by all.

I’m in the middle of an interesting proposal for a client that wants to experiment with online advertising for their organization. This will be a new departure for them, since most of their previous communications have been free media and direct mail. I’m curious to see how successful a pay per click campaign will be for them … from the reading I’ve done, it seems that the most effective online advertising involves a call to action, but they’re interested in a branding campaign. I’m happy to do the proposal for them, but I’m not convinced it’s a great idea.

In other news … my wife and I pretty much gave up watching TV some years ago. We simply don’t have the time or the interest, so other than the news occasionally we very rarely watch anything. Before we stopped watching, we’d begun to caught up in The West Wing and had greatly enjoyed it. While we were at a friend’s house for dinner last week, he showed us the room they’d just set up as a sort of home theater (not as fancy as it sounds, just a biggish TV and a well-positioned couch, but still pretty neat).

He’s a big TV & movie fan, and has boxed sets of DVDs of all the West Wing seasons … so we borrowed the first two seasons and are slowly working our way through them. Wow, what a great show that was. We’re just at the point that Jed Bartlet chooses his Vice-President pick and is taken aback to get a “I’ll have to think about that” from the guy he beat for the nomination. More about The West Wing in further posts I imagine.