Branding, and The West Wing
Back to the office now … it’s still pretty warm, but not as horrid as it was last week. The rest of the family had a good time at the museum, and I got a fair amount of work done, so a good time was had by all.
I’m in the middle of an interesting proposal for a client that wants to experiment with online advertising for their organization. This will be a new departure for them, since most of their previous communications have been free media and direct mail. I’m curious to see how successful a pay per click campaign will be for them … from the reading I’ve done, it seems that the most effective online advertising involves a call to action, but they’re interested in a branding campaign. I’m happy to do the proposal for them, but I’m not convinced it’s a great idea.
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